Vivid Cloud
Company Story
“Story” films or “Mission” films I think should be seen by organizations as essential. I believe they are as essential as having a website. They are like a “digital handshake” with your audience. “Story” films communicate the vision of the organization though your personality and tone. I really enjoyed this project for Vivid Cloud because it was evident after conducting many interviews how passionate the employees were about the work they were doing and it shows.
Recruitment Film
“Story” films can be used for recruitment purposes but creating a targeted video for recruitment can sharpen the message and communicate more specific ideas. While gathering material for the “story” film we generated enough raw material to create a more specific edit for recruitment purposes.
Opening Day
Vivid Cloud opened their new office building on the Brunswick Landing. It was a momentous occasion for the company and one that needed to be captured and celebrated. I don’t like to hard sell or strong arm any client into a service but with something like a grand opening I don’t make a sales pitch; It happens once and it’s really important to your organization, it should be captured even if you don’t know what you’re going to use the footage for.